2010 TOYOTA PRIUS CAR TRIM AND PRICES
Prius II
- $22,400 MSRP [1]
- 51/48 mpg rating [2]
- Hybrid Synergy Drive® with
EV [3]/Eco/Power modes - Touch Tracer Display
- Available Smart Key System [4]
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Prius III
- $23,400 MSRP [1]
- 51/48 mpg rating [2]
- JBL® audio system with Bluetooth® [5] and XM Satellite Radio [6]
- Available Solar Roof [7]
- Available voice-activated navigation with XM NavTraffic® [8] [9]
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Prius IV
- $26,200 MSRP [1]
- 51/48 mpg rating [2]
- Leather-trimmed seats and steering wheel
- Available Solar Roof [7] and navigation [8]
- 3-door Smart Key System [4]
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Prius V
- $27,670 MSRP [1]
- 51/48 mpg rating [2]
- 17-in. alloy wheels
- Available Advanced Technology Package
- LED headlamps and integrated fog lamps
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[1] : Manufacturer's Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $750 for Cars, $800 for Small/Medium Trucks (Sienna, RAV4, Highlander Gas, Highlander HV, FJ Cruiser, 4Runner, Tacoma, and Land Cruiser), and $950 for Large Trucks (Tundra and Sequoia). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing, handling and delivering vehicles to dealerships. Toyota's charge for these services is called the "Delivery, Processing and Handling Fee" and is based on the value of the processing, handling and delivery services Toyota provides as well as Toyota's overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary.
[2] : 2010 EPA 51/48/50 city/highway/combined mpg estimates. Actual mileage will vary.
[3] : CAUTION! When driving a hybrid vehicle, pay special attention to the area around the vehicle. Because there is little vehicle noise in electric-only mode, pedestrians, people riding bicycles or other people and vehicles in the area may not be aware of the vehicle starting off or approaching them, so take extra care while driving.
[4] : The Smart Key System may interfere with some pacemakers or cardiac defibrillators. If you have one of these medical devices, please talk to your doctor to see if you should deactivate this system.
[5] : The phones on this site have been tested for Bluetooth® compatibility with Toyota vehicles. Performance will vary based on phone software version, coverage, and your wireless carrier. Phones are warranted by their manufacturer, not Toyota.
[6] : Satellite radio requires XM-compatible receiver and monthly service fee. Vehicles without a factory-installed radio receiver require hardware purchase and installation. See your Toyota dealer for further details. Reception of the satellite signal may vary depending on location. All fees and programming subject to change. Subscriptions subject to the terms and conditions available at www.xmradio.com. Available only in the 48 contiguous United States.
[7] : The Solar Powered Ventilation System uses an electric fan to draw outside air into, through, and out of the cabin. It will lower the cabin temperature to near the outside ambient temperature to help make the cabin more comfortable when reentering the vehicle. It must be turned on prior to leaving the vehicle and cannot perform cooling such as with an air conditioner.
[8] : The navigation system is designed to assist in locating an address or point of interest. XM NavTraffic® requires a monthly service fee and hardware, and is designed to provide real-time traffic or alternative routes of travel. Discrepancies may be encountered between the system and your actual location. Road system changes may affect the accuracy of the information provided. Rely on your common sense to decide whether to follow a specified route. Detailed coverage not available in every city or roadway. Periodic navigation updates available at an additional cost. See your Navigation System Owner's Manual for further details.
[9] : Requires Navigation Package.
